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What Is An American Essays (556 words) - , Term Papers

What Is An American ?What is an American The qualities of the common American has changed radically consistently. We have changed from...

Monday, September 30, 2019

Change of Heart by Jodi Picoult

Name: Jasmine Chan Date: 26-7-12 Summer holiday book report |Book Title: |Change of Heart |[pic] | |Author: |Jodi Picoult | | |Publisher: |Atria Books | | Plot summary: June’s daughter, Claire, needed a heart transplant. However, it was Shay, a man on death row for killing the rest of June’s family years ago, who wanted to donate his.After a grim, life-and-death struggle and careful consideration, June accepted Shay’s â€Å"grand† offer grudgingly, so Claire’s life was saved. Commentary: Before reading the book’s brief introduction, the words â€Å"change of heart† gave me the impression that this book is about a person suffering from heart failure and had to get a heart transplant from an unknown donor just like so many others did. After reading the blurb, I discovered that this is not the case. Actually, the plot is very special and the issue is very controversial and worth discussing so I started reading this book.I have to assure everyone that this book is a page-turner that impels readers to read towards the very last page. Would you fulfil your enemy’s dying wish to save the life of somebody you love? In this novel, Jodi Picoult delves into questions of vengeance, mercy, salvation and redemption by exploring the rage of June who already lost a daughter, the bitterness of Shay the criminal on death row and the fate of a critically-ill child to force them to think about a question: â€Å"Can even the most understandable thirst of vengeance be squashed if it means saving someone you love? In my opinion, as there is an old saying : What’s done, is done, I think June should forgive or at least put aside Shay’s wrongdoings and accept his kind offer because this would be an act of forgiving herself and other’s too. Moreover, this would be the only way to save her daughter (There was no one except Shay whose heart was suitable for Claire. ) However, of course, as a reader, we know that June’s family did not die of murder but manslaughter.So, that’s why I actively encourage June to accept Shay’s giving, which came out of love. As a result, my answer to June’s question : â€Å"Would you give up your vengeance against someone you hate if it meant saving someone you loved? † is definitely yes. Besides, I truly appreciate Jodi Picoult having the courage to write about these themes, which are novel, controversial and meaningful. Secondly, concerning about the characters, I think Shay was a hero because he was humble and willing to sacrifice himself.For example, when there were miracles –water turned into wine, Calloway’s pet robin was brought back to life and a tiny piece of gum became enough for all to share—happening under his finger in the prison, he did not boast about himself, but instead denied that he was a â€Å"Messiah† and said that he was just an ordinary man who wanted to donates his heart to sa ve a little girl called Claire for redemption.Besides, although nobody knew the truth—it was only because Shay wanted to protect Elizabeth from being sexually-abused by her stepfather, Kurt that he was compelled to shoot Kurt and accidentally shot Elizabeth too. He still insisted to die for Claire because he loved that family and wanted for redemption for his big mistake. Having lost a daughter and two husbands, June’s life was fraught with grief. I can vividly see how that grief shaped her character and informing the choices that she makes.At first, when she had lost her first husband, she was willing to take a second chance and let go of the past and start a new life by remarrying and giving birth to another girl. However, when her first daughter and second husband were â€Å"murdered†, she broke apart. When it came to the decision whether to have a restorative justice meeting with Shay and accepting his heart, June initially refused, which showed that she was no longer that flexible and easy to adapt to changes. Fortunately, in the end, being more rational, June made the correct decision—to take Shay’s heart.I think she made this choice in hopes of a better future, which was also a wise move. Last of all, looking upon the writing strategies, the way Jodi Picoult presents the story generates readers’ interest in finding out what’s going to happen. Each chapter is written from the perspectives of a different character. I get to know all the characters’ inner thoughts: their fear, hope, bitterness and above all, their reflections of what makes sense of them. I felt as if I were one of the characters while reading. I understood their feelings.I explored their complex minds. I walked with them in their life journeys. I felt deeply what they underwent. I could view things from different people’s perspectives. Through this, I could experience the sorrow and difficulties of June and her family. In the e pilogue, it is the first and the last chapter written from Claire’s perspectives, which makes the ending very unique. In conclusion, Change of Heart is a true-to-life story, which I love so much and would strongly recommend to all my fellow schoolmates.

Sunday, September 29, 2019

Solving Problems And Making Decisions

The Health Board was established in 2009 following the integration of the two former NHS Trusts and two Local Authorities’. The Vision was to ‘Create Altogether Healthier Communities’ by aiming to prevent ill health, protect good health and promote better health’ through working with partners to provide services as locally as possible and reducing the need for hospital inpatient care wherever feasible. The acute service at one of the District General Hospital provides assessment of functional need and implements interventions to enable patients to safely leave hospital.A small team of qualified and unqualified staff covers the 430 beds the District General Hospital. As a senior qualified team member, I am responsible for four busy surgical, neurological and cardiac wards. I am also responsible to the clinical development of junior and unqualified staff members. I review the length of time a referral is waiting to be seen, picking up referrals due to breach waiting targets as agreed by management. I generally hold a larger caseload than other team members and support my team with complex referrals and a high referral turn over. Description of the problemReferrals to the service are made primarily via ward nursing staff and other members of the multi-disciplinary team. Patient information is entered into a referral book and then non-qualified staff members collect the referral information twice daily. This generates a referral card with basic information relating to the patient’s reason for admission and general current health, which is submitted to a referral folder within the department. The qualified staff members use these referral cards to prioritise referrals. Inappropriate referrals to the acute Service are unfortunately a common occurrence.Patients’ are referred for assessment, which becomes a requirement prior to discharge. Any referral requires staff time, which has financial implications. A non-complex referral can take an average of 2 -4 hours to fully assess, complete the required paperwork and implement required recommendations. A complex referral can take a couple of days. An inappropriate referral can cause an unnecessary delayed discharge not only for the patient referred inappropriately, but also for other patients appropriately referred as often they must wait for the qualified to work with the inappropriate referral before they can be seen.This may result in a hospital bed being blocked; occupied by someone that could have been discharged rather than made to wait for an assessment. The rough average costing of a night’s stay in a NHS hospital bed is ?500. Analysis of the problem Consistent feedback from all therapists within the acute medical team indicated a flaw in the current referral system. Team members highlighted large numbers of referrals that did not meet the criteria for acute medical assessment and similarly large numbers of referrals made at inappropriate times. Following lengthy discussion at a team meeting, it was agreed that the current system was failing.The demand for assessment and interventions to plan for safe discharge from hospital is high. The indication of knowledge and understanding of the purpose of the assessment and intervention within the context of discharge planning is not so high. This was the consensus after reviewing the numbers of, reasons for and timing of referrals. Generally a referral is made by a qualified nurse sticking a patient information label onto a referral card and selecting a tick box option to indicate reason for referral. An estimation of the time this would take is 10 minutes.Based on an annual salary of a newly qualified staff nurse, this would equate to ?1. 80. An Assistant visits each ward twice daily, collecting the referral cards and completing information from the patient’s medical notes including reason for admission, social history and past medical history. This fully completed referra l is then placed into the referral folder which is located within the department. This part of the process will take up to 30 minutes per referral dependent on the complexity of the admission and medical history, if the medical notes can be located and if ward staff are to hand to discuss.Based on an annual salary of an experienced Assistant, this would equate to ?4. 40. For a referral to be made and information collected will cost approximately ?6. 20 (in wages. ) If a hospital bed costs approximately ?500 per night, and a patient is not discharged home to await an assessment, an inappropriate referral has then cost ?506. 20, which is a very large sum if the assessment was not required. An average initial assessment will take an hour, with another hour of paperwork.If a home visit or functional assessment is indicated, this may take up to three hours. If equipment is required, or referrals to other agencies indicated, this may take another couple of hours. Based on an annual salary of a mid-range senior qualified, the 7 hours would equate to ?105. To complete a full assessment and implement required interventions, a patient may require a further two nights in hospital i. e. ?1000. So, in total, ?6. 20 to complete an appropriate referral, ?105 to fully assess, ?1000 to implement interventions equals ?1111. 20.Once the problem of the impact inappropriate referrals have on delivering an effective and efficient acute service delivery, a focus group was set up to explore potential solutions. The aim was agreed – prevent unnecessary referrals to improve the effectiveness of the service, reduce delayed discharges and prevent bed blockages. Resolution of the problem Possible solutions were discussed as a team, which included management. Each potential solution was reviewed and realistic outcome potential considered. It was decided to target the referral process, to include the appropriateness and the timing of referrals made.The aim was to ensure only people i n need are referred and done so at an appropriate time. The chosen solutions were to educate referrers, facilitate morning handover a meeting with ward staff and therapists to discuss patients, create and cascade out referral flow-charts and to establish a clear criterion of those to refer and those who do not require assessment or interventions. The team evaluated each solution individually, reviewing the barriers and gains for each option and noted what would be required to implement each solution.Focus groups were recognised at the most cost-effective tool to progress solutions and a referral flow chart and appropriate/inappropriate referral criteria established. This was approved by the head and approved to role out onto the wards. There was of course resource implications, including clinical time spent away from assessments educating referrers. This reduced the scope for patients to be assessed by therapists. Similarly, Assistants spent the time they would usually collect refer ral information printing and laminating referral pathways/criteria and delivery them the wards.The most costly resource expenditure was a senior qualified attending a daily bed managers meeting, where delayed discharges could be highlighted and bed pressures discussed. Attendance to such meetings enabled our purpose and profile to be raised and the cost implications of frequent inappropriate referrals could be flagged. Other potential solutions were considered but not implemented primarily due to cost implications. For example, a triage system where a qualified would take all the referrals, attend relevant wards and review each referral on a 1:1 basis to establish it’s priority and appropriateness.This was deemed cost ineffective. Another potential solution was to create a referral duty desk and all referrals would need to be telephoned through during a set three hour time period. Though this would ensure all required information would be gathered, and priority/appropriatenes s could be established with the referrer straight away, it was not implemented. The department was unable to offer more than one therapist to operate the telephone for the entire hospital. Ward staff feedback was they were unable to commit to having time to make and discuss referrals within the duty desk operating hours.Similarly, it was agreed within the team that 3 hours a day out of clinical practice would be too cost effective and detrimental to managing the busy waiting list. The aim was agreed – prevent unnecessary referrals to improve the effectiveness of the service, reduce delayed discharges and prevent bed blockages. The solution was also agreed – a multi faceted approach to include establishing a referral pathway, referral criteria, establishing a morning ward handover, education for referrals and therapy attendance at bed managers meeting.Implementation and communication of the solution Action plan: Solutions identified and agreed. Action plan of how to, wh en to and who to lead on implementing each aspect of the solutions created. Referral pathway – myself to lead, completion within 2 week time frame for approval by service head. Once approved copies to be printed and laminated. Laminated pathways to be displayed on each ward, in nurse station area, in referral folders and in ward managers’ office. Referral criteria – focus group, completion within 2 week time frame for approval by service head.Criteria to be printed, laminated and to be displayed on each ward, in nurse station area, in referral folders and in ward managers’ office. Establishing a morning ward handover – ward allocated to lead, completion within two week time frame Education for referrers – myself to lead. PowerPoint presentation to be created within two week time frame for approval by service head. Education sessions to be arranged within two weeks following head approval. Attendance at bed managers meeting – senior to attend for immediate effect. Communication –Email sent to all ward managers and bed managers to inform them of referral Pilot. Information session offered for drop-in attendance for staff to openly discuss concerns and desired aim of planned changes. Meeting with Ward managers to explain full scope of Service, importance and impact of inappropriate referrals Feedback emails encouraged regarding referrers experiences of how the service altered if at all following the changes. Positive improvement monitoring – No official audit was completed during or immediately following the pilot. ConclusionThe problem highlighted was the impact of inappropriate referrals and inappropriately timed referrals on Service delivery in acute patient care. Solutions were identified and implemented over time. Although no formal audit was identified or carried out during this period to formalise outcomes and findings, staff feedback from all disciplines summarised positive change. The number of delayed discharges reduced, the amount of time spent with appropriate referrals increased and general team morale improved. Overall, the action plan to resolve the problem was successful.Ward staff approached therapy staff to discuss referrals, rather than simply making a referral without thought for appropriateness. The implementation of morning handover with nursing and therapy staff created time on a daily basis for such discussion, including addressing if a patient was ready to engage in assessment. No adjustment was made to the referral flowchart following its implementation. However, natural adjustments occurred with multi-disciplinary discussions on a daily basis. On reflection, methods evidence collection such as audit should have been carried out in order to formalise the effect of the change implemented.

Saturday, September 28, 2019

Compare Hobbes' and Locke's understanding of the state of nature and Essay

Compare Hobbes' and Locke's understanding of the state of nature and of natural law. Who is more convincing - Essay Example John Locke was also regarded as one of the most remarkable political thinkers in seventeenth-century Europe. But defiantly, his philosophical arguments differed significantly from Hobbes. Locke perceived mankind as naturally good and kind. He argued that people could cope with and survive well with others, but a government was needed (Christman 2002). The government would merely possess enough power granted by the people. The perception of Locke on the government was founded only on serving the greater good or the public interest. He detested having an unlimited, supreme authoritative government (Christman 2002). Locke’s considerable importance in political thought is better known. As the first systematic theorist of the philosophy of liberalism, Locke exercised enormous influence in both England and America. In his Two Treatises of Government (1690), Locke set forth the view that the state exists to preserve the natural rights of its citizens. When governments fail in that task, citizens have the right—and sometimes the duty—to withdraw their support and even to rebel. Locke opposed Thomas Hobbes’s view that the original state of nature was â€Å"nasty, brutish, and short,† and that individuals through a social contract surrendered—for the sake of self-preservation—their rights [...] (Academic American Encyclopaedia 1994, 388). Locke dealt with the assertion of Hobbes that a state of war was the state of nature, though he did not relate this assertion to Hobbes. He disproved it by citing existing and actual historical cases of individuals in a state of nature. For this intent he considered any individuals who are not under the authority of a common arbitrator to resolve conflicts or disputes, individuals who may justifiably take steps themselves to punish criminals, just as in a state of nature (Academic American Encyclopaedia 1994). Thomas Hobbes was evidently a monarchist. He

Friday, September 27, 2019

COMPANY & INDUSTRY INFORMATION Assignment Example | Topics and Well Written Essays - 2000 words

COMPANY & INDUSTRY INFORMATION - Assignment Example was established when Frito Company merged with H. W. Lay Company in 1961. At the time of the Pepsi-Cola Company and Frito-Lay, Inc. merger, the main products of the combined company (presently known as PepsiCo, Inc.) were Pepsi-Cola, Diet Pepsi, Mountain Dew, Fritos brand corn chips, Lays brand potato chips, Cheetos brand cheese flavored snacks, Ruffles brand potato chips and Rold Gold brand pretzels. 1970s: PepsiCo became pretty dominant and posed a potent challenge to the Coca-Cola Company. The competition between the two behemoth popularly came to be known as the ‘the cola wars.’ PepsiCo launched ‘The Pepsi Challenge’, a groundbreaking international marketing strategy. Pepsi became the single largest-selling soft drink brand in American supermarkets. PAB manufactures and markets numerous popular brands including Pepsi-Cola, Mountain Dew, Gatorade, Tropicana Pure Premium, Propel, IZZE and Naked Juice. PAB also sells ready-to-drink teas and coffees through strategic alliances with Starbucks and Unilever. PepsiCo Americas Foods offers popular food and snacks to consumers throughout North and Latin America. The PepsiCo Americas Foods global business unit includes Frito-Lays North America, Quaker Foods North America and Latin America food and snack businesses. The popular food products sold by these divisions include Lay’s, Doritos, Ruffles, Gamesa, Quaker Oats and Sabritas. The PepsiCo Europe global business unit is responsible for selling the company’s beverage, food and snack brands in Europe and South Africa. The major brands sold in these regions include Pepsi, 7UP, Tropicana, Lays, Walkers, Cheetos and Ruffles. PepsiCo AMEA markets various beverages, snacks and food brands in Asia, Middle East & Africa (excluding South Africa). Pepsi, Mirinda, 7UP, Aquafina, Tropicana, Chipsy, Kurkure, Doritos, Cheetos and Smiths are some of the popular brand sold by the AMEA global business unit. PepsiCo is in the food and beverage business. The

Thursday, September 26, 2019

A Tempest Essay Example | Topics and Well Written Essays - 2000 words

A Tempest - Essay Example Caliban represents negritude. Decolonization is at the heart of A Tempest. Caliban struggles for freedom while Ariel collaborates for his freedom. The world of man usually thinks in hierarchical terms. This leads to constant power struggles and revolution when the time is ripe. The black devil-god, Eshu comes along to shake up the hierarchal structure set forth by the colonizer and to promote Caliban's revolution. A Tempest also reflects Cesaire's disillusionment with Communism and his desire for a colonial uprising. Cesaire uses the characters in A Tempest to represent the major ideals dominating the imperial world of the twentieth century. Prospero is the character that represents imperialism. Although Prospero did not voluntarily leave his native country for the purpose of colonizing another land, he fits the criteria of colonizer. Prospero believes that if it were not for him Ariel would still be held captive in a tree and Caliban would be nothing more than a beast. Prospero, the Empire, is: powerful, knowledgeable, strong, and magical. In Act I scene 2 of A Tempest, Ariel expresses regret at the fact that Prospero came and conquered. Ariel wishes that he could have stayed captive in the tree because after all he might have become a real tree in the end. Colonized people surely must have wondered to what heights they would have grown to on their own without the empire crushing down on them. Throughout A Tempest Prospero and Caliban are locked in a constant struggle. Prospero is angry that Ca liban will not accept his position of supposed superiority over him. It's obvious that Prospero has knowledge of magic since he captures, the sprite, Ariel, but one has to wonder if ninety percent of the magic Prospero has over Caliban is actually scientific knowledge that Prospero greedily holds on to and uses to keep Caliban in place. Prospero wants Caliban to believe that he has rescued Caliban from savagery. In a fine example of negritude Caliban proclaims who is mother is; where he came from, and the fact that he would be king of the island if it were not for Prospero. In the book titled Postwar: A History of Europe since 1945, author Tony Judt quotes Charles De Gaulle as saying, " 'In French Africa [] there can be no true progress unless men are able to benefit from it morally and materially on their native soil, unless they can raise themselves little by little to a level where they can partake in the management of their own affairs' " (283). The most remarkable person that Prospero has conquered is Ariel, because Ariel is hardly a person, Ariel is a sprite. Ariel represents the hope that colonized people felt. The hope that one day their freedom would be granted if they performed loyally to the empire and the hope that one day the empire would see them as their equals. The only way that an empire will let go of its hold over a people is to acknowledge the empire's wrong-doing in the first place. Through Ariel's non-violent struggle he believes that he can actually help Prospero gain a conscious. There is a struggle between Ariel and Prospero throughout the text, but it is much more subtle that Caliban's struggle against Prospero. Ariel and Caliban have an understanding that Prospero is the corrupt one. In Robin Kelley's introduction of A Tempest, Kelley paraphrases Cesaire's literary work titled Discourse on Colonialism, "The instruments of colonial power rely on barbaric, brutal

Wednesday, September 25, 2019

Exam answer3 Essay Example | Topics and Well Written Essays - 750 words

Exam answer3 - Essay Example e the following: local resource munificence, current and future competition for scarce resources, sectoral trends, social, legal and political conditions. Government regulation and taxation, interest rates and exchange rates are also examples of external forces that influence the growth of the firm. The stage models of development provide the best theories explaining the growth of the business and perhaps that’s why it is preferred by most practitioners. However, the stage models have a number of limitations which at times make discourage its use. Firstly, the model is too general, making its applicability a challenge to firm owners. For instance, it is difficult to determine what, how and why states change from one to another. Further, it is difficult to determine how the answers to the above questions are modified by a range of contextual variables. Research on external factors like demand and competition is done during the first stage of development, which is the existence stage. It does not provide answers as to what can be done if for example consumers change taste. For this reason, I can recommend the industrial organization model, which uses the game theory extensively. In this case, the industrial organization model focuses on competition in the market and variou s ways of countering firms that pause completion. The other setback for developmental model is that it depicts a linear pathway and it doesn’t consider branching away from this pathway. This means that the firm may not make changes to the model in the process of its growth should there be changes both in the internal and external environment. The company may as well become extinct at a given stage of development. This is unlike the organizational ecology theory, which emphasizes on understanding the conditions under which a company emerges, grows and dies (Tushman and Romanelli 2008, p.174). The theory focuses on various factors that may lead to organizational mortality, and thus the

Tuesday, September 24, 2019

American History Research Paper Example | Topics and Well Written Essays - 750 words

American History - Research Paper Example Another disagreement was on the subject of the size of the new nation. The federalists claimed that it was both probable and desirable-to-desirable to set up a republican style of government in a large territory. James Madison a member of federalist party claimed that the freedom, and the rights of people would be more safe in an â€Å"extended republic† that is an area that covers a large geographical area in addition to people with diverse interests, taste and opinions (Morton, 2006). According to Madison in such a republic, it would be hard for a majority faction to exist and oppress the unpopular minorities. The anti-federalists opposed by claiming that a true republic is required to be small to permit citizens to participate directly in their government. They refused the federalists’ suggestion for an extended republic and a national government that would be ultimate within the boundaries put by the constitution. They claimed that this would permit the government t o accrue more and more power therefore chances of threatening public liberty would be high. In the end, the opposing sides were able to come up with a concession; the current constitution has both federalists and anti-federalists opinions and principles (Morton, 2006). Most of the cases, the differences separating the anti-federalist and federalists mostly resulted from degree rather than principle. Describe and analyze the wartime experiences of the Revolution and the effects on women, salves and natives. The wartime experiences made a number of changes to the roles of women. Before the war, women were regarded as housekeepers and mothers, but during the war, women were left to be the head of their families as their men went to war. The women could use creativity and talents to come up with ways of survival. Even after the war, revolution had taken place and many women embraced the new roles and were involved in farming, businesses and taking care of their homes (Berkin, 2010). Man y slaves were freed during the revolution. A number of African Americans opted to serve the Britons in the hopes of getting freedom and chose to live with them in the end. Majority of the slaves chose to move to British, West Indies and others moved to Canada and Africa. The natives were also affected by the post war revolutionary period. Ever since the separation line was dissolved white settlers started to deluge what had in the past been known Native American territory. This resulted to disputes and strife with groups for instance, â€Å"the Cherokees of the Appalachian Mountains and the Shawnees of Ohio† (Berkin, 2010). The revolution was considered vicious towards the Native American population as a whole. Slaves filled many roles within the slave system. Compare and contrast the roles played and lives led by field workers, the house servant and the artisan. Did any of the three fare better that the others under the slave system? Why or why not? The main difference betwe en field workers, and artisans was in the role they played within their work jurisdiction. Artisans worked near the slave master’s house and they got to interact with the master. House servants were not many in number and most of the times they developed a close relationship with the master of the house. House

Monday, September 23, 2019

Ralph Lauren Case Study Essay Example | Topics and Well Written Essays - 2000 words

Ralph Lauren Case Study - Essay Example In the same way, there are several ways that the value of a brand can be exploited for the beneficial purpose of the organisation (Keller, 2005). For Ralph Lauren, brand image is highly significant. Ralph Lauren sold his tie line at higher prices than that of market prices with the assumption that customers have greater preference for the product which is rendered at higher prices. It is because according to Ralph Lauren customers perceived that higher price refers to better quality. He diversified his business through own retail store to attract younger generation as well as baby boomers that can help the brand to catch the attention of the customers. Furthermore, Ralph Lauren diversified its business from menswear to womenswear in the year 1971. In the year 1972, the Polo brand was introduced in 24 colours with the tagline â€Å"Every team has its colours, Polo has 24†. This innovative promotional strategy facilitated to fabricate the brand equity for Polo. Ralph Lauren conc entrated on sportswear and trendy fashion wears. He is believed to be the pioneer of ‘lifestyle merchandising branding’. He promoted his brand ‘Polo’ very strategically. By 1980, he set up seven new stores across the markets. His brand was promoted through Hollywood movie ‘The Great Gatsby’ and the costume designer was awarded Oscar for costumes. The above mentioned issue helped the brand to be recognised throughout the world. He considered the social as well as the cultural factors to enhance brand awareness in the American market (Hancock, 2009). Accordingly, in 1978, he introduced fragrances for both men and women. The aromas of the fragrances were apparently distinct and customers would prefer to be familiar with, even if they were not concerned about the clothing line developed by Ralph Lauren. Ralph Lauren made an advertisement campaign with the assistance of Weber (photographer) with an eye-catching tagline â€Å"Rough wear-it was made to be worn†, in the year of 1979, that had a strong impact on brand advertising in those days. In 1981, Ralph Lauren launched a new brand namely Santa Fe collection which facilitated the romanticism of American fantasies with cowboy outfits. In the same year, Ralph Lauren executed its own boutique in London and he became the first American designer in the European market (Hancock, 2009). Next, Ralph Lauren diversified his business towards furnishings with the tagline of â€Å"How Tradition Begins†. Each product under this segment has its own image in customers’ mind. In the year 1986, he emphasised on a flagship store in New York which can define his brands within one corporate entity. The key factors of success for Ralph Lauren are innovative ideas with the combination of networking which creates public awareness and a specific vision about the brand. 2. Evaluation of the Role of Brand Association in the Company’s Success Brand association is related with the customers’ outlook connected with brand and it reflects the strategic position of the brand. Associations can provide to summarise a set of facts and specifications that would be complex for the customer to access and high-priced for the company to correspond. Brand association can facilitate to generate brand awareness in customers’ mind. A differentiating brand association is capable to assist the organisation to obtain competitive advantage. For instance, Ralph Lauren is synonymous with higher price

Sunday, September 22, 2019

Types of Offenses Assignment Example | Topics and Well Written Essays - 1000 words

Types of Offenses - Assignment Example Introduction It is important to note that there are specific elements of a crime that constitute any given type of crime, an attempted murder included. When one has been accused of attempted murder, he or she has not necessarily been convicted of attempting to kill someone because an accusation is not considered a conviction. Emanuel (2007) argues that such an accusation must have the elements of the crime for one to be considered guilty of committing it (Scaros, 2004). Since Mr. Assin has merely been formally accused in a court of law of committing the crime of attempted murder, it does not mean that he is guilty of the crime (Currier & Eimermann, 2009). In this particular case, Mr. Assin is simply in trouble because he was caught in between an interesting scenario and has been mistakenly accused of being responsible for planning to kill Sally’s husband. This essay will present a memo addressing Mr. Assin’s worries of whether or not he is guilty of the crime of attempt ed murder, and explaining to him the elements of such a crime. MEMO TO: Mr. G. Ilty Assin FROM: Criminal attorney DATE: 21-January-2012 SUBJECT: Charges of attempt to commit murder in the first degree Following the scenario at the restaurant involving Sally, the woman who was attempting to murder her husband, this memo addresses your concerns, explaining the elements of murder including what is required to convict one of attempted murder and whether or not you committed the crime of attempted murder. 1. Explanation of the elements of murder including what is required to convict someone of attempt to commit murder. The elements of a crime such as murder are all those basic sets of common law principles that are necessary for criminal liability. The elements of murder therefore refer to the predetermined factors of a crime that sustain its conviction. According to Emanuel (2007), murder is defined as the unlawful killing of another human being, often with malice. Murder has several el ements that are recognizable by law. The first element of murder is the intent of killing someone else. This means that the accused must have had the intentions of committing murder or might have been very reckless or negligent to such an extent that his or her acts showed the intention of murdering someone else (Scaros, 2004). The second element of murder is the actual act of killing someone else. This refers to the physical action (s) taken by someone that resulted in the death of someone else (Currier & Eimermann, 2009). The third and final element of murder it the causation of murder. In this case, the act or intention to murder someone must be determined as the legal and actual cause of death. If a person had the legal obligation to act or not act in a certain way and he or she fails to follow this obligation, he or she will be held liable if their actions or failure of caused the death of some

Saturday, September 21, 2019

Lux Brand Promotion Essay Example for Free

Lux Brand Promotion Essay Promotion Lux campaigns have wooed millions of hearts over the decades. Popularly know as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer of their stardom, advertising campaigns on Lux have featured film stars across the nation, promising their beauty to ordinary women. In Bangladesh, almost all of the beautiful faces in media from different generations have been associated with Lux over the years. To name a few re Doyel, Champa, Suborna Mustafa, Nipa, Shakila Zafar, Bipasha Hayat, Afsana Mimi, Shomi Kaiser, Mou, Kushum Shikder and Aupi Karim. However, this star depended communication was slowly seen to be losing relevance, as consumers were beginning to question if the film stars actually used the brand. Thus, for the first time the film star was used as a communication device and not as the main feature of the ad. With the new communication strategy, the film star is used purely as a communication device to portray star quality in every Lux user. Branding story:  What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux, the premium beauty soap from consumer products company HUL. â€Å"Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints,† says Srikanth Srinivasamadhavan, category head, personal wash, HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the toilet soap category. It was positioned as a beauty soap in India, and HUL has since used successful film actors of the time—such as Leela Chitnis, Madhubala, Hema Malini and Kareena Kapoor—to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap colour, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of shower gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited and the competition at bay. What has not changed is the consistency in its communication and its positioning. Its tag lines—If it’s good enough for a film star, then it’s good for you too to Play with beauty—have conveyed the same message over the years. â€Å"Lux is a brand like Mills Boon. While the packaging and content could change, the romance angle doesn’t. It taps into an emotion very close to humanity’s basic need—social interaction. The brand has always hired celebrities when they have reached a certain height rather than using them at the start of their careers. This avoids the issue of celebrities overshadowing the brand,† says Agnello Dias, national creative director, JWT, which handles the account. Competitor pod Godrej(9. 2%)- Cinthol,  Fair glow Nikhar Nirma soaps(6. 74%) Wipro-Santoor Chandrika Itc(1. 75%)-Superia,Fiama di wills, vivel Internally-Lifebouy Dove

Friday, September 20, 2019

Analysis of Robert Frost’s Mending Wall

Analysis of Robert Frost’s Mending Wall A Critical Analysis of Robert Frost’s Mending Wall Robert Lee Frost was a Four-time Pulitzer Prize winner for poetry, who was born in San Francisco on March 26 1874 to Isabelle Moodie and William Prescott Frost Jr. (Dreese) William named his firstborn child after his personal hero,Robert E. Lee who was the commander of the Confederate Army of Northern Virginia during the American Civil War. Frosts had only one sibling which was his younger sister Jeanie who was born two years later. Their father, William, was a rough-around-the-edges journalist who was a hard drinker, always carried a pistol, and kept a glass jar of pickled bull testicles on his desk at work. Growing up as a child, Robert was introduced to fear at an early age as his father was a violent drunk. Although his mother was quite the opposite and was very caring it did little to help elevate the pain and fear that Robert went through in his childhood. Nurtured in a house of fear, Robert was a highly sensitive child who often suffered from stomach pains and other mysterious ailments. When he found going to school too much to bear, he was frequently home-schooled by his mother. (Dreese) His mother was very fond of geography and the natural world and this is where young Robert obtained his love for nature. After entering high school in Lawrence he began reading and writing poetry. This interest followed him all through his years of education at Dartmouth College in Hanover, New Hampshire, in 1892, and later at Harvard University in Boston. Although very educated, Robert never obtained a formal college degree. After leaving school, Frost became a drifter and had a number of different occupations ranging from a teacher, newspaperman and even the editor of the Lawrence Sentinel at one point. In 1894, he published his first poem called My Butterfly in the New York newspaper called the Independent. One year after publishing his poem, he married and fathered 6 children with Elinor Miriam White, whom he was friends with in high school and who happened to be the key inspiration in his poetry till her tragic death due to breast cancer in 1938. After moving to England in 1912, Robert meet a number of influentially poets such as Robert Graves and Ezra Pound. Through them, Robert was able to publi sh many of his works that helped jumpstart his career. By the time Frost returned to America in 1915, he had published a couple of collections of poems including North of Boston, which was one of his most successfully collections. By the early1920’s Robert Frost became one of the most well-known poets in America. He continued to publish great throughout the remainder of his life time such as; In the Clearing, Steeple Bush, and New Hampshire. Robert Lee Frost died in Boston on January 29, 1963, of complications from prostate surgery. â€Å"Mending Wall is the opening poem of Frosts second volume, North of Boston. This poem like much of his work, invites a range of conventional interpretations; readers may be tempted to meet its homespun wisdom with moralizing humanist pieties, or to match its smug wit with equally condescending judgments about the two characters and their psychological portraits. (Dwokin) The term â€Å"two opposites attract† resonates with analyzing Mending Wall. The poem depicts â€Å"one who seizes the particular occasion of mending as fuel for the imagination and therefore as a release from the dull ritual of work each spring and one who is trapped by work and by the past as it comes down to him in the form of his fathers clichà ©.†(Lentricchia) This poem alludes to many themes such as family traditions, man and the natural world of even language and communications. All these themes are instrumental in understanding the central argument which is individuals with opposing outlooks on life can still build a defining relationship. Mending Wall is a poem about a wall made of stones that divides the narrator’s property from his neighbor’s. Every spring, the two neighbors meet up to inspect the wall and make any necessary repairs. The narrator do not understand why his neighbor insists that the wall stays up as he states, â€Å"He is all pine and I am apple orchard. My apple trees will never get across and eat the cones under his pines, I tell him.†(Frost 583) He believe there is no reason for the wall to be kept there as there are no cows to be contained, just apple and pine trees. He don’t believe in having a wall just for the sake of it. The neighbor through always reply with, â€Å"Good fences make good neighbors.†(Frost 583) The narrator remains unconvinced of this traditionally way of life and consistently presses the neighbor to not be so closed minded and look past the old-fashioned folly of such reasoning. The narrator sees the world much differently than his neighbors does as he expresses his distaste for the wall that separates their land. In the introduction to the poem, the narrator is examining the wall as he notices the gaps he begins question what made them. He do not believes this is the work of hunters who usually damages the wall after they remove the stones from to pass through. â€Å"Where they have left not one stone on a stone, but they would have the rabbit out of hiding, to please the yelping dog â€Å"As the narrator is looking at the wall he states, â€Å"Something there is that doesn’t love a wall,† (Frost 583) he believes the will corrupt is nature itself saying it dislikes the walls when it tries to break it down â€Å"as the frozen ground swells† (Frost 583) underneath it. He does not know why the gaps appear there but every spring they find them when they approach the wall to inspect. After a quick overview of the damage to the wall Frost a pproaches his neighbor as he does every year to make preparations for fixing the wall. â€Å"I let my neighbor know beyond the hill; and on the day we meet to walk the line and set the wall between us.†(Frost 583). This is very interesting in the sense that the Frost obviously shows little interest in keeping the wall up but agrees to help fix it every year. This interpretation presents a clear and concise understanding that the narrator was actually looking forward to the meeting and would like to maintain or even build on the relationship with his neighbor. This part of the poem introduces us to that neighbor. As the two individuals began to build the wall, Frost emphasizes the isolation between them as he states, â€Å"we keep the wall between us as we go.†(Frost 583) These reasoning for this can be contributed to the neighbors need for privacy and boundaries. As the two repair the wall, the narrator mocks the importance of this unnecessary work when he playfully su ggests that they use a spell to balance the stones on the wall since most of them are like â€Å"loaves and some so nearly balls†(Frost 583) which makes them difficult to stay in place. He later says, â€Å"Oh, just another kind of outdoor game, one on a side. It comes to little more.†(Frost 583) The neighbor however is committed to an end, the fences completion. His participation in the process of rebuilding is, for him, sheer work because he never really plays the outdoor game. (Lentricchia) This is the argument that the narrator brings to his neighbor. He tries to rationalize with his neighbor as he jokingly makes a statement, â€Å"He is all pine and I am apple orchard. My apple trees will never cross and eat the cones under his pine, I tell him.†(Frost 583) By saying this, the narrator expresses his lack of seriousness when it comes to building the wall and makes an effort to get his neighbors viewpoint on this activity. This shows that there is a form of r elationship or at least respect on the narrator’s part as he is attempting to understand the reasoning that his neighbor has for maintain this isolation between the two of them. The neighbor simply says, â€Å"Good fences make good neighbors.† The neighbor’s comments implies that there is some type of moral principle or tradition to keeping the wall intact. This line could be considered as the most important one in the poem as it the defining reason for the separation of the neighbors and also displays how different the two characters in the story are. This phrase has been used in many instances throughout society as certain metaphors for social of emotional walls. In this story however, it has a very simplistic meaning behind it which is to keeping your lives divided keeps things simple and easy. Otherwise, people can intrude upon one another and become too intrusive, leading to disagreements. In this aspect the two character differ greatly. He believes that th e walls does no good to them as it keeps nothing out. The narrators retort to this is, â€Å"Why do they make good neighbors? Isn’t it where there are cows? But here there are no cows? (Frost 583) He questions the reasoning behind putting the wall back up as he says â€Å"Before I built a wall I’d ask to know what I was walling in or walling out, and to whom I was like to give offense.†(Frost 583) He almost decided to allude to the notion that eve’s would be offended at the neighbors persistent rebuilding of the wall every year as a joke. â€Å"Something there that is that doesn’t love a wall, that wants it down. I could say Elves to, him.† (Frost 583) Instead, he decided not to, â€Å"But it’s not elves exactly, and I’d rather he said it for himself.†(Frost 583) In this instance, it seems that there is mutual respect between each individual. In conclusion, after analyzing this poem the narrator presents a bit of irony concerning his role in this story. He presents a feeling of insecurity about himself. For instance, he is trying to persuade his neighbor to stop rebuilding the wall but yet they meet annually to fix it regardless. It has become an accepted routine by both parties. If he really felt that the wall should not exist then he would have made this clear from the beginning and he would not wait until this annually mending of the wall became a routine. Frost highlights the human tendency to build barriers in some form whether they are emotional, legal or physical ones. Although the narrator does not see the benefit in repairing the wall, he continues to reappear each spring, which suggests he gains something from this experience. A fence is typically associated with separation and the establishment of boundaries but in this poem, it is a motive for two neighbors to work together to accomplish a common goal, buildin g a relationship in the process.